Tag: Attachment Parenting International

The latest research in nurturing touch, breastsleeping and babywearing

adele grantWhat do you get when you bring together Dr. James McKenna, Dr. Kersten Moberg, Dr. Ann Bigelow, Dr. Henrik Norholt, Dr. Charles Price and Dr. Raylene Phillips?

You get the latest research on skin-to-skin, oxytocin, “breastsleeping,” bedsharing and all things babywearing presented at the first annual Bond Conference in New York City — which I was privileged to attend.

Here is some of the research I found to be most interesting:

Nurturing Touch

  • Infants are born with immature brains and therefore need skin-to-skin and tactile stimulation for their brains to grow.
  • Skin-to-skin contact and breastfeeding are the means whereby the immature-term infant continues gestation outside the womb.
  • Skin-to-skin promotes oxytocin release in mom and is shown to improve breastfeeding rates and improve bonding with baby.
  • With elective cesareans, no oxytocin is released. Thus, it needs to be compensated for through skin-to-skin, massage, babywearing and breastfeeding. While Pitocin injections are used to bring on labor, it is very different to natural oxytocin because it only affects the uterus and does not affect the brain, which would lead to the feel good feelings and bonding.
  • Oxytocin release is especially critical in the early days and months. If it’s missing, such as in the Ukrainian orphans that were studied, it is much harder to form secure attachments later on. When mom and baby get close after birth, there is an oxytocin release — they feel good, because dopamine is being activated; they see this happening in the context of the other; and with repeated exposure, this trains the sympathetic nervous system to expect the same response, which leads to a secure attachment.
  • Prolonged exposure to oxytocin has long-term positive effects of reduced risk of stroke and many other illnesses.
  • Some women naturally have lower oxytocin levels. But the good news is that it can be compensated for with skin-to-skin, massage and breastfeeding.
  • Nerve reflexes of the skin trigger an oxytocin release. If triggered very early on, it will have lifelong effects. The front side of the body has extra sensory nerves with the chest being most sensitive.
  • Skin-to-skin could be used as a possible alternative treatment to depression. Mothers with skin-to-skin contact reported fewer depressive symptoms in the first few postpartum weeks.

Safe Sleep

  • The further babies get from mom (non-bedsharers or solitary sleepers in separate room), the fewer feeds there are. Bedsharing babies nurse or “snack” more, because breastmilk is digested faster.
  • Bedsharing and breastfeeding are positively correlated. Dr. McKenna suggests the term “breastsleeping,” as there is no such thing as an infant — only the mother-infant dyad — so there is no solitary sleeping and breastfeeding: only breastsleeping.
  • Approximately 70% of new parents were found to bedshare at least occasionally. This would equate to 2.5-2.9 million mothers if the study were representative of the larger population.
  • Bedsharing in the absence of other hazards was significantly protective for infants older than 3 months.
  • At age 6, babies who bedshared had increased cognitive capacities. Babies who cosleep and get more touch and reassurance become happier and less fearful toddlers who make friends easier and are cognitively more advanced. Then they become less fearful and more optimistic adolescents who trust their own judgment. As adults, they become parents mimicking their own experiences with their own children.

Responding with Sensitivity

  • Infants as young as 3 months are aware that their behaviors’ impact others. When mom does not respond to baby, the infant increases vocalizations to get mom’s attention.
  • Increasingly, orthopedists are seeing more hip issues. They believe this is because of widespread swaddling. The latest recommendation is to leave hips loose until baby is 3 months old. If a baby’s hip does become dislocated and is not treated by 6 months of age, the hip may need surgical intervention for proper development. Lot of skin issues can be sorted by using discoid eczema treatment but sometimes yu may need ortho help.
  • Parents should also be mindful of baby’s hip development when choosing a baby carrier. In the baby’s first 6 weeks of life, the joints are very loose and the hips should not be forced into extension. Side-carrying positions are ideal for proper hip development. After 6 months of age, the position doesn’t matter that much.

This is all such reassuring information, because it backs up what I intuitively did with my first child before I even found Attachment Parenting and what Attachment Parenting International promotes for all children and families.

With continued research from these and other medical and scientific professionals as well as parents providing support to other parents, Attachment Parenting practices like babywearing, keeping babies close by holding them, ensuring safe sleep by keeping babies and children close at night, and extended breastfeeding will become the new norm. This is at least my hope for all the children out there and what I strive to promote in my community.

Parental presence: A compromised human right

free images com - Sona PsotovaA little more than half of all babies in the United States — 53% — are born into families that income-qualify for WIC, a federal supplemental nutrition program that serves low-income pregnant, postpartum and breastfeeding women and their children from birth to age 5 in the United States.

Think about that for a second: Half of all U.S. babies are born into low-income families, the population segment least likely to be able to take parental leave of any type — paid or unpaid — after the birth of a baby.

We like to think that the U.S. Family and Medical Leave Act (FMLA) covers all families so that even if a couple does not get paid maternity and paternity leave, they can at least take off some time from work without losing their jobs. This isn’t remotely true.

Unless you work for an employer with more than 50 employees within 75 miles of the company, you are not even guaranteed leave under FMLA after the birth of your baby — even unpaid. (There are some state laws that do guarantee maternity and paternity leave, usually unpaid, for companies with fewer employees, but there is nothing consistent from state to state.)  That means that millions of moms, if they are not employed by large companies, risk losing their jobs if they stay home for the medically recommended 6 to 8 weeks following childbirth.

I’ve known moms who’ve been forced by their circumstances to go back to work at 1 week postpartum, or even sooner.

This is a tragedy of human rights in itself, but what does this do to the mother-baby bond?

Bonding time with a newborn in the early months isn’t just a “nice thing” to have or for a mom to get to do if she’s privileged enough. That mother-baby bond — whether secure, shaky or absent — has a significant impact on the trajectory of that child’s life…not only through childhood and in school, but who that child will grow up to be, what socioeconomic status he or she will have, and how he or she will be as a parent, employee and fellow member of society. Just think of what the future may hold for any of those 53% of U.S. babies born to mothers who are not even guaranteed time off from their jobs for even a week after childbirth — let alone the minimally acceptable 6 weeks that is still woefully short of what research shows to be the key bonding time during the newborn months.

Privilege shouldn’t have anything to do with parental leave — paid or unpaid. Because presence, or lack thereof, can have such great influence on the future of each baby born, parental leave is a human right that should be granted to every mother and father, and parental presence is a human right for every newborn baby.

So first the United States needs to work on guaranteeing that all parents have access to at least parental leave after the birth of a baby. But a very close second is to ensure that all parental leave is paid.

Right now, only 12% of U.S. workers in the private sector have access to paid family leave, according to the U.S. Department of Labor. This means that for the millions of moms whose jobs are protected under FMLA, they still likely cannot take off work for the 6 weeks to 3 months allowed because they cannot afford to do so. Their parental leave is not unprotected as is the case with many low-income parents whose jobs aren’t even covered by the FMLA, but it is still under-protected in that they cannot enjoy their full rights and their bonds with their infants may still suffer.

apm logoOur goal at Attachment Parenting International (API) is to keep the discussion on parental leave moving forward, while supporting mothers and fathers no matter whether they have access to paid or unpaid parental leave or even no leave. We were able to generate great momentum during our Attachment Parenting Month in October 2015 with activities centered on the theme of “Parental Presence: Birthing Families, Strengthening Societies.”

Leave-Presence cover - smallIn the latest issue of The Attached Family, we provide a recap of these AP Month editorial pieces as well as a few new articles, with features on:

We hope that this issue of The Attached Family will inspire you to find ways to balance your child’s attachment needs with your family’s financial needs, as well as to join in the national and international discussion on parental leave as a human right to be guaranteed to all families — no matter their employer size or personal financial resources.

donate buttonHelp API continue being able to offer The Attached Family free of charge as an online magazine to families around the world. API is a nonprofit organization and depends on your tax-deductible donations. Even $5 goes a long ways!

 

*Top photo source: FreeImages.com/Soňa Psotová

Editor’s pick: 6 evolved needs for healthy human development

“…we have forgotten that we are social mammals with specific evolved needs from birth.” ~ Darcia Narvaez, PhD, Notre Dame Psychologist, member of Attachment Parenting International‘s Board of Directors

The Attachment Parenting approach can be regarded as parenting guided by nature’s lead — being attuned to our own feelings and instincts as well as our child’s needs, such as following our natural instincts to breastfeed, respond to a crying baby and provide ample physical contact to a developing human baby.

Darcia Narvaez USE5Psychologist Darcia Narvaez has been conducting research on moral cognition, moral development and moral character. On her blog, Moral Landscapes at Psychology Today, she often writes about raising healthy, happy children and parenting. In her writing, she examines the importance of parenting practices that match up with our evolved needs. Narvaez refers to the Evolved Developmental Niche (EDN) as the early “nest” that humans inherit from their ancestors, which matches up with the maturation schedule of the child, emphasizing 6 components:

  1. Naturalistic perinatal experiences
  2. Responsiveness to a baby’s needs including sensitivity to the signals of the baby before the baby cries
  3. Constant physical presence with plenty of affectionate
  4. Extensive breastfeeding
  5. Playful interactions with caregivers and friends
  6. A community of affectionate, mindful caregivers.

These evolved needs align with Attachment Parenting International’s Eight Principles of Parenting.

This week’s featured article is a recent study featured in a report by WSBT Television and soon to be published in the Journal of Applied Developmental Science. The study by Narvaes and colleagues Lijuan Wang and Ying Cheng shows that childhood experiences that match with human evolved needs lead to better outcomes in adulthood.

In the study, adults reflected on the EDN in their childhood. The findings point out that children with parents who were affectionate, sensitive and playful developed into happier and healthier adults with better mental health — feeling less depressed and anxious — and better social capacity.

pixabay - newborn and dadAccording to Narvaez, one of the reasons that the well-being of children in the United States lags behind that of children in other advanced nations is because “we have forgotten that we are social mammals with specific evolved needs from birth.”

Young children’s needs and wants often get confused or misunderstood. Perhaps, with a clear understanding of the distinction between the two — needs versus wants — it may be easier for some to realize and accept the importance of meeting early childhood needs. Babies need — not merely want:

  • Their parents to respond when they cry at night.
  • Physical contact — to be held and get a lot of affection.
  • Their parents to be mindful and responsive.
  • To interact and play with their caregivers.

It is reassuring that, increasingly, scientific research shows what our instincts already know: Children need attachment, affection and sensitivity to thrive.

Learn more about how to discern between needs and wants with our infants and children with these API audio recordings — each just $9:

billsears“Needs vs Wants: How to fulfill a child’s needs yet discern his wants in a way that preserves healthy attachment” with William Sears, MD

Jean_Illsley_Clarke_Photo“How Much is Enough? Attachment Parenting, permissive parenting and overindulgence” with Jean Illsley Clarke, PhD, CFLE

Editor’s pick: The best autism intervention is based in attachment

Attachment Parenting is based on more than 60 years of solid, interdisciplinary research into parent-child relationships, from infant bonding and breastfeeding to nurturing touch and discipline. We have a long line of researchers — and advocates helping to incorporate their findings into society — to thank for how we look at families today: that how parents interact with their children matter, in real time and over the lifetime, in child development.

stanley greenspanOne of those scientific greats — recognized by Attachment Parenting International (API) during our 20th Anniversary celebration in 2014 — was the late Stanley Greenspan, an American child psychiatrist who redefined child development. His work led to a change in how parents view the value of nurturing — encouraging them to cultivate connection with their children, excite their child’s interests, and value creativity and curiosity.

Dr. Greenspan also developed Floortime therapy, a treatment approach for children with autism and developmental disabilities that addresses the speech, motor and cognitive skill delays of affected children holistically, via emotional development and interpersonal communication, through the parent-child attachment relationship.

Very simply, Floortime happens when parents get down on the floor and engage with their children through play. Key to Floortime is that the parent enters the child’s games at the child’s development level and follows the child’s lead in those games. A therapist is then able to guide the parents on how to encourage their child to increasingly complex interactions. For example, if the child is tapping an object, the parent could join in by tapping the object in the same manner. To encourage interaction, the parent might then introduce a new object and eventually add a language element.

In observance of World Autism Awareness Day on April 2, this week’s featured article is “What We Know About Autism: Separating the Science From the Scandal” in Vogue, written by health journalist Lauren Mechling.

In the article, we learn that autism is no rare medical condition. In fact 1 in 68 American children — more often boys — is on the spectrum. While it appears that the disorder is much more prevalent than it was 40 years ago, high detection rates rooted in being better informed of early signs is at least partly behind this trend.

While the cause of autism remains largely unknown, researchers agree that it is likely a complex mixture of genetic and environmental factors.

Treatment options seem just as vague, with no drug treatments developed specifically for core autism symptoms. The article continues on, identifying that the most effective treatment currently is early detection combined with intervention therapies aimed at helping young children build neural pathways through face-to-face interaction with a caregiver during Floortime.

And that’s thanks to Dr. Greenspan.

API Resources for Parenting & Autism

Many parents of children on the spectrum find attachment-based parenting choices to be critical to developing positive relationships with their children. API has many resources for parents of children with autism, including:

Personal stories on APtly Said, API’s blog —

“Mothering autism”

“Attachment Parenting and autism”

“Today is World Autism Awareness Day 2010”

“Saved by Attachment Parenting”

“How not to practice positive discipline“

Professional insight and a few more personal stories on The Attached Family, API’s online magazine —

“An Attachment Parenting approach to autism”

“Autism: Interview with pediatrician Dr. Robert Sears”

“From heartache to hope: Interview with Leisa Hammett of The Autism Society of Middle Tennessee”

“A boy brought back from autism”

“Different, not disordered: Interview with Dr. Barbara Probst“

Additional resources from API —

bob searsAudio recording with Dr. Robert Sears about treating autism — only $9

kidswithcamerasThe documentary, “Kids with Cameras,” following children with autism as they learn how to express themselves through films, poems, painting and music — now just $15

Why does Attachment Parenting need a label?

tina mcrorieWe are working toward a day when Attachment Parenting won’t need a label — it will just be parenting.

But as of now, the parenting practices that are based on Attachment Theory, and the ever-growing body of research informed by it, are not well known by the general public. In addition, certain cultural forces are still pointing parents in the wrong direction about what our kids need for healthy development.

Anything that is good can be taken to an unhealthy extreme — which is why Attachment Parenting International‘s Eight Principles of Parenting includes balance — and when some parents get into a competitive or judgemental mindset, they can offend and alienate others who would benefit from the the information and support that API strives to provide. That’s why local API Leaders are trained to model and encourage respect and empathy with our children, ourselves and others.

Sadly, there are many children who are not securely attached to their parents. Their parents are doing the best they can with the information and resources they have. What they need is information and better support. And so we are here — and here is Attachment Parenting International.

graphic 2Please consider donating $5 to API’s Spread the Love campaign.

 

Editor’s pick: Mindfulness in school and home

A huge part of Attachment Parenting (AP) is learning, and teaching our children, how to be mindful — that ability to calm our minds, connect with our emotions in the moment, work through any conflicting feelings, and respond to others in truth and compassion.

This week, I have two features for my Editor’s Pick. The first is a YouTube video, “Just Breathe,” created by Julie Bayer Salzman and Josh Salzman of Wavecrest Films and inspired by their 5-year-old son talking to a friend about mindfulness exercises he was learning in Kindergarten:

While Attachment Parenting International‘s Eight Principles of Parenting provide families with the parenting behaviors that are shown scientifically to create a secure parent-child attachment, API’s ethos takes Attachment Parenting a step further — to promote a way of living that is based in peace and empathy.

This is where mindfulness fits in.

Clinical psychologist and mindfulness instructor Inga Bohnekamp defines mindfulness in this API post as “presence of heart” and mindful parenting as “parenting from the depths of our hearts,” rather than letting us be guided by a set of pre-fixed, often unreflected, standards or rules about what is right and wrong.

API’s Eight Principles of Parenting aren’t intended to be a set of 8 rules that AP parents must abide to, but rather guides of which parenting behaviors are associated with secure attachment. They are provided for parents who often need that information. Many parents who seek out API’s education and support did not grow up in an environment where they were exposed to consistent nurturing behaviors. API’s Eight Principles of Parenting help parents to get back in touch with their hearts so that they can be intentional about parenting choices, rather than react out of subconscious reasoning that is rooted in early childhood experiences often beyond our conscious memories.

Our childhood experiences may have predisposed us to certain coping skills that do not allow us to easily access the emotions behind our actions, especially in times of stress and strong emotions like anger and fear. Mindfulness is a behavior that can help us teach ourselves how to access those emotions and then be able to act from a place of intention.

This week’s second Editor’s pick is the article, “More Focused, Better Behaved Kids, Through Mindfulness,” by journalist Tori James on My Mother Lode — through which we learn the outcomes of teaching mindfulness to students at a California, USA, elementary school.

It is exciting to see this aspect of Attachment Parenting being incorporated into the school setting, and to hear the overwhelmingly positive feedback from teachers and students.

Free images com - Alissa HortonAccording to the article, mindfulness not only helps prevent bullying but also improves children’s ability to regulate emotions and calm down, pay attention, feel compassion toward others, change behavior patterns and build emotional resilience to life’s ups and downs.

This is powerful stuff. Mindfulness has the capability to change the trajectory of individual lives, and — when being taught on a community level, such as through school — has the potential for changing whole generations in a community.

In the article, mindfulness instructor Sally Arnold referred to a recent Harvard study that found that people spent about 52% of their lives outside of the present moment, with the balance either worrying about the future or ruminating about the past. By not giving enough thoughtful attention to the present moment, we are setting up ourselves to make decisions based on the emotions from our primitive part of our brain — the amygdala — which is set up to impulsively react in “fight or flight” mode.

Positive discipline educator Kelly Bartlett explains what happens in the brain when we “lose it” in this API article.

Mindfulness retrains our brains to reflect on the moment, creating the space and power to think before we respond. Mindfulness exercises, such as the one that Inga introduces in her API post, allows a person to be able to access their whole brain during stressful moments, including the logic and executive functioning of the prefrontal cortex.

The difference is profound. Consider this scenario:

You walk into your kitchen with a laundry basket full of clean clothes to find your toddler drawing on the wall. How would you react?

Someone reacting out of the amygdala may become very angry very quickly and react in a way that they later regret and that leaves the child in tears.

Someone who is practiced in mindfulness, and therefore able to access the whole brain during stressful moments, is more likely to be able to respond sensitively to the child and effectively discipline through problem-solving without risking their attachment relationship.

free images com - jenny rolloMindfulness does take practice, but each time you practice it, it actively changes the neural pathways in the brain so that it’s easier to respond mindfully in stressful moments rather than continue to struggle with the primitive “fight or flight” reactions.

While it may seem awkward at first, a practice of mindfulness is able to transform the very way you think until you get to the point where you don’t have to even think about being mindful — it just comes naturally!

Think about how profound of an experience it would be for a child to grow up in a mindful home, without the fear of incurring the wrath of a highly reactive parent. Many of us remember feeling that fear ourselves, and understand how that fear (and probably anger) lives on today in our relationships. Teaching our kids to be good people starts with their education, that’s why I sent my kids to Seton College where they have catholic education, so they teach them great family values.

What a gift we can give our children to learn how to be mindful, especially in our moments of stress — and then to be able to model and teach that mindfulness to our children, so that their relationships can be rooted in peace and empathy rather than fear and mistrust.

 

*First photo: FreeImages.com/Alissa Horton

**Second photo: FreeImages.com/Jenny Rollo

Reaping the fruits of Attachment Parenting

Effie2 (2)Editor’s note: Attachment Parenting International (API) is excited to announce that Effie Morchi, a blogger with APtly Said, has accepted the volunteer position of Assistant Editor of APtly Said. In addition to continuing to blog about her family life, she will be managing the development of special editorial projects for APtly Said, such as the upcoming observance of Mother’s Day. We have been impressed by her initiative as a writer, her desire to support API with her talents and time, as well as her intuitive understanding of both Attachment Parenting and API’s ethos. Welcome and congratulations, Effie!

Our kids had a week off from school recently, and as the week approached, I realized that our getaway plans would need to be cancelled since my husband and I had some pressing issues to deal with. I informed our 10-year-old Shelly and 8-year-old Ethan that we would stay home most of the week, explaining the situation and asking for their understanding.

I knew the week ahead would be very different than a typical week off school and, I suspected, not in a positive way in the eyes of the kids. We were to stay home most days with very few outings and little external socialization. With Shelly asserting her independence and privacy, and Ethan being a social butterfly, I braced myself for a difficult week.

And what a week it was…

The kids were playing at home together, coming up with new games and making each other laugh. When they took a break from playing, they negotiated peacefully to decide which movie to watch. They also played independently, respecting each other’s space. Shelly helped Ethan with his science project and other school work and Ethan showered us with warm hugs and kisses, occasionally asking how we were doing. It wasn’t perfect — there were occasions when the kids had their difficult moments and so did we, but it was perfectly reasonable.

At the end of the week, my husband and I were pleasantly surprised at how patient and supportive the kids were. Ethan has always been affectionate with us, but he was even more so during that week and it felt even more special. Shelly is a well-adjusted, cooperative child, but I sensed that she made the extra effort to coexist in harmony with her younger brother.

webdesign hot - free graphics - treeIt was an ordinary, uneventful week, yet it was profound — we were reaping the fruits of Attachment Parenting.

I appreciated that our kids have responded to us in a time of need in the same way we have been responding to them: with consideration, empathy, affection and physical contact. They put their needs and wants on hold to support us when we needed them to do so.

I mulled over on the most challenging years of my life — the years I raised my two babies. Being a stay-at-home mom on-call 24/7 with minimal help was tough. Mostly, I felt grateful that I followed my instincts and dodged the sharp criticism from all the naysayers. I was told that my kids would have speech problems, because I taught them sign language. I was told that my kids would be clingy and needy as I consistently soothed them, responded to their cries and maintained close physical contact. When I was breastfeeding my baby frequently, on-demand, I was told that something was wrong with me or my baby, because it was just not “normal!”

It wasn’t easy, but I couldn’t see any other way to care for my kids. It felt right and it made sense to me, so I persevered. As I reflect on the past week as well as the past few years, I am pleased that I trusted that little voice inside me. And by swimming against the stream of mainstream parenting advice, I developed strength and resilience.

So, the next time you feel exhausted and overwhelmed with the stresses of parenting, please remind yourself: “This too shall pass.” And remember, before long, you will be gazing at the thriving tree you have been persistently and tenderly raising through the years, and when you look up, you will be delighted to find the radiant, splendid fruits of Attachment Parenting for you to marvel at. I promise!

*Graphic source: WebDesignHot

Editor’s pick: A kindness movement inspired by a potato

Looking back on the last decade since becoming a parent, I can see how Attachment Parenting International (API) values — trust, empathy, kindness, joy, compassion, peace — have shaped both my personal life and my professional career.

The choices I make have stemmed from these values. Once my first baby was born, I chose to work primarily from home, despite the smaller paycheck, so that I could provide consistent and loving care. Through the years, my career has transformed into one where I only work for organizations with the same values as espoused by API, because those are the values that I want to direct my life and that which I am striving to pass down to my children.

Recently, I read a Forbes interview with Daniel Lubetzky, founder and CEO of the 먹튀검증업체, in which he shared how his overarching value — kindness — has not only inspired his personal worldview but also a professional career of starting companies that embrace this worldview:

“Some people think I am some sort of special human being who is unusually kind. But this isn’t true at all. We all have this capacity, it’s just that we’re governed by the systems and structures in which we live and work, and by incentives and culture.”

free images com - pascal thauvinWhat governs Daniel is his father’s stories. His dad was a Holocaust survivor. He was 9 years old when World War II began and wasn’t liberated from the Dachau concentration camp until he was 15. Daniel’s dad saw many horrors, but he also witnessed amazing kindness. One story that Daniel heard many times, that really had an impact on the direction of his life, was about a German soldier who would regularly throw a potato at his father’s feet. As Daniel shared in the Forbes interview:

“This small act was a kind of lifeblood, because it highlighted a common humanity and hope even in the bleakest circumstances.”

Daniel’s father raised his son with a deep appreciation of the values of kindness, compassion and hope wrapped in a parenting approach of unconditional love and support. Daniel, in turn, has lived out his life guided by those values, both personally and professionally.

When he was 26, Daniel founded PeaceWorks, a food company with the vision of bringing together Israelis, Arabs, Turks and others in conflict regions to make and sell products from the Middle East.

Daniel went on to found 3 more companies, and probably the best known of them all is KIND. I love their snack bars!

The whole cultural foundation of KIND is kindness, but its not at all a marketing ploy, as Daniel shared in the Forbes interview:

“A lot of people see what we’re doing as antithetical to business and the competitive environment. For me, empathy is an existential question – it’s about the survival of the human race.”

free images com - john evansMoreover, Daniel has found empathy and kindness to be imperative to doing business. By understanding the motives of other people, especially during conflict, Daniel is able to reach a peaceful resolution and more productive place quicker — not to mention, that acts of kindness makes you happier.

Daniel and his KIND team make kindness the overarching theme of the workplace, also. Staff members regularly recognize one another, their friends or even strangers for their acts of kindness though email, snack giveaways, supporting various social causes, and cards to pass on to someone else.

His ultimate goal is to create a movement of balancing profit with social benefit, using KIND as a platform. But Daniel recognizes the danger of inadvertently commercializing kindness. We’ve all seen this before, such as when companies began using the word “natural” on their labels when their products weren’t truly what we, as consumers, define as natural. Daniel feels that it comes down to companies intentionally keeping kindness authentic, and that consumers can help keep companies accountable because we instinctively know the difference.

Daniel, and KIND, are continually seeking balance between being a profitable business and a movement leader, where both can reinforce one another without exploiting the other. For a business to be truly successful, it has to be able to be both economically sustainable and socially impactful. Otherwise, going back to Daniel’s view of empathy being existential, what’s the point for humanity?

 

**Potato photo source: FreeImages.com/Pascal Thauvin

**Stick figure photo source: FreeImages.com/John Evans